If you living in Europe you can try visit play.com and place a pre-orders for sony playstation 3 for  £550 ($1,020). he high price is due to an expected European shortage, and there is no guarantee on deliveries before Christmas. The £550 is rather steep as Sony had announced earlier this year that the high-end 60GB version of the next-generation console should cost in the region of £425 in the U.K.